“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

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Author by Jonah Berger
Genre Business & Economics
Publisher by Simon and Schuster
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ISBN-10 9781982108656
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Proton exchange membrane (PEM) fuel cells are promising clean energy converting devices with high efficiency and low to zero emissions. Such power sources can be used in transportation, stationary, portable and micro power applications. The key components of these fuel cells are catalysts and catalyst layers. “PEM Fuel Cell Electrocatalysts and Catalyst Layers” provides a comprehensive, in-depth survey of the field, presented by internationally renowned fuel cell scientists. The opening chapters introduce the fundamentals of electrochemical theory and fuel cell catalysis. Later chapters investigate the synthesis, characterization, and activity validation of PEM fuel cell catalysts. Further chapters describe in detail the integration of the electrocatalyst/catalyst layers into the fuel cell, and their performance validation. Researchers and engineers in the fuel cell industry will find this book a valuable resource, as will students of electrochemical engineering and catalyst synthesis.

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Author by Jiujun Zhang
Genre Technology & Engineering
Publisher by Springer Science & Business Media
File Read 1137
ISBN-10 9781848009363
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The parallel higher level Red books in the Catalyst series use the same format as the Green books. This text also includes hands-on activities, summaries, and in-text questions to help pupils consolidate their knowledge.

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Author by Carol Chapman
Genre Science
Publisher by Heinemann
File Read 160
ISBN-10 0435760106
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Thoughtful teen fiction at its finest. Kate Malone: popular straight A student, long-distance runner, pillar of strength to her single-parent dad. She thinks she can she can handle anything. Until it all goes wrong. Kate's life is spiraling out of control - and Kate's about to find out how exhilarating that can be.

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Author by Laurie Halse Anderson
Genre Juvenile Fiction
Publisher by Scholastic UK
File Read 240
ISBN-10 9781407145228
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The pace of development in the chemical industry is increasing steadily, bringing with it a corresponding need to develop catalysts as rapidly as possible. High throughput experimentation has had great success in drug design but hitherto it has scarcely been used in the catalysis field. There is thus a need to make the underlying principles of this methodology more widely understood, in a coherent, integrated format. The present book fulfils such a need as it delineates and consolidates the principles and methods underlying accelerated catalyst design and testing. The main challenges for progress in the field are also identified. An indispensable book for all those working in catalytic process analysis and development, in industry and the academic laboratory. Contains an extensive review of catalytic principles, making the book also suitable for postgraduate students seeking to pursue a career in the catalysis field.

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Author by E.G. Derouane
Genre Science
Publisher by Springer Science & Business Media
File Read 521
ISBN-10 1402007213
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Publisher by Catalyst
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ISBN-10 9780895842930
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Genre College students
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ISBN-10 PURD:32754081663704
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This work provides a practical, step-by-step guide to the preparation, production and operation of all commercially used catalysts, taking into account general safety considerations and up-to-date regulations from the Occupational Health Administration and the Environmental Protection Agency. This second edition contains updated and expanded material on the regeneration, reactivity and recovery of used catalysts; problems related to environmental catalysis; a unique CO oxidation catalyst; and more.;This work is intended for chemical, plant, automotive, petroleum, fuel and design engineers; and upper-level graduate and graduate students in these disciplines.

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Author by Alvin B. Stiles
Genre Science
Publisher by CRC Press
File Read 312
ISBN-10 0824794303
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Fluid catalytic cracking (FCC) is the dominant conversion process in petroleum refineries and the major contributor to "value added" in the refining process. Successful operation of the FCC unit is critical to the operation of the FCC unit is critical to the operating success of most refineries. This book provides a complete and in-depth view of FCC process, design and operating principles, and the current FCC technologies available to the refining industry.

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Author by Joseph W. Wilson
Genre Technology & Engineering
Publisher by PennWell Books
File Read 323
ISBN-10 0878147101
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Accelerating Perl Web Application Development.

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Author by Jonathan Rockway
Genre Computers
Publisher by Packt Publishing Ltd
File Read 200
ISBN-10 9781847190963
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