Genius programmer Angela Hoot has always been at the top of her class. Now she's at the bottom of the FBI food chain -- until her first case threatens everyone around her. Angela's graduate school days at MIT come to an abrupt end when she uses her hacking skills on another student's computer. Yet her mentor, Eve Abajian, arranges a new beginning for her -- as an intern in FBI's Boston field office. Her new supervisor, Assistant Special Agent in Charge William Keats, one of only two agents in the Northeast to make his rank before the age of thirty, sees in Angela a fellow prodigy. But Angela's skills come with a natural curiosity, which is also a dangerous liability. With little training, Angela is quickly plunged into a tough case: tracking murderous brothers who go by the Poet and the Engineer. When Keats tells her to "watch and listen," Angela's mind kicks into overdrive. The obsessive thinking that earned her As on campus can prove fatal in the field.

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Author by James Patterson
Genre Fiction
Publisher by Hachette UK
File Read 352
ISBN-10 9780316418195
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A young tech genius is offered the opportunity of a lifetime . . . one that could end hers When Angela Hoot is kicked off her graduate programme at MIT for hacking into the computer of a fellow student, she fears she’s blown her chances of a glittering career. Angela is wrong: instead, she’s offered a dream internship with the FBI. She jumps at the chance, and is thrown straight into her first case at a house in the Boston suburbs where a family of five have been brutally murdered. As Angela struggles to come to terms with the harsh reality of her new job, a phone is found that could hold the secrets of this mass murder – if Angela is able to uncover them.

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Author by James Patterson
Genre Fiction
Publisher by Random House
File Read 352
ISBN-10 9781473563018
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Genius programmer Angela Hoot has always been at the top of her class. Now she's at the bottom of the FBI food chain -- until her first case threatens everyone around her. Angela's graduate school days at MIT come to an abrupt end when she uses her hacking skills on another student's computer. Yet her mentor, Eve Abajian, arranges a new beginning for her -- as an intern in FBI's Boston field office. Her new supervisor, Assistant Special Agent in Charge William Keats, one of only two agents in the Northeast to make his rank before the age of thirty, sees in Angela a fellow prodigy. But Angela's skills come with a natural curiosity, which is also a dangerous liability. With little training, Angela is quickly plunged into a tough case: tracking murderous brothers who go by the Poet and the Engineer. When Keats tells her to "watch and listen," Angela's mind kicks into overdrive. The obsessive thinking that earned her As on campus can prove fatal in the field.

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Author by James Patterson
Genre Fiction
Publisher by Little, Brown
File Read 352
ISBN-10 9780316418195
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This exhilarating FBI thriller by #1 New York Times bestselling author Catherine Coulter finds Savich and Sherlock confronting two baffling mysteries. A young wife is forced to confront a decades-old deadly secret when a medium connects her to her dead grandfather. A vicious psychopath wants ultimate revenge against Savich, but first, she wants to destroy what he loves most—his family. A series of three red boxes are delivered personally to Savich at the Hoover Building, each one containing puzzle pieces of a town only FBI agent Pippa Cinelli recognizes. Savich sends in Cinelli to investigate undercover but someone knows who she is. Savich and Sherlock are up to their eyebrows in danger, but can they figure out the red box puzzle and the young wife’s secret before it’s too late?

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Author by Catherine Coulter
Genre Fiction
Publisher by Gallery Books
File Read 480
ISBN-10 9781501193699
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A growing interest in the use of games-based approaches for learning has been tempered in many sectors by budget or time constraints associated with the design and development of detailed digital simulations and other high-end approaches. However, a number of practitioners and small creative groups have used low-cost, traditional approaches to games in learning effectively – involving simple card, board or indoor/outdoor activity games. New Traditional Games for Learning brings together examples of this approach, which span continents (UK, western and eastern Europe, the US, and Australia), sectors (education, training, and business) and learner styles or ages (primary through to adult and work-based learning or training). Together, the chapters provide a wealth of evidence-based ideas for the teacher, tutor, or trainer interested in using games for learning, but turned off by visible high-end examples. An editors’ introduction pulls the collection together, identifying shared themes and drawing on the editors’ own research in the use of games for learning. The book concludes with a chapter by a professional board game designer, incorporating themes prevalent in the preceding chapters and reflecting on game design, development and marketing in the commercial sector, providing valuable practical advice for those who want to take their own creations further.

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Author by Alex Moseley
Genre Education
Publisher by Routledge
File Read 220
ISBN-10 9781135072384
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This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.

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Author by Wally Snyder
Genre Business & Economics
Publisher by Routledge
File Read 102
ISBN-10 9781317281528
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ISBN-10 OCLC:1136902370
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This book focuses on the management of children with fecal incontinence and constipation. Despite accurate anatomic reconstruction, many children still suffer from a variety of functional bowel problems. These include not only children with congenital anatomic problems such as anorectal malformations and Hirschsprung disease, but also includes the huge population of children who suffer from constipation, with or without soiling, and a large spinal population (spina bifida) who have bowel problems.

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Author by Onnalisa Nash
Genre Medical
Publisher by CRC Press
File Read 185
ISBN-10 9780429619243
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Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysis—segmentation, market grids, and market estimations competitive analysis—types of competition, gathering intelligence, and marketing audits financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions marketing planning—both strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit

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Author by Robert E Stevens
Genre Business & Economics
Publisher by Routledge
File Read 392
ISBN-10 9781135184537
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This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

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Author by Russell Abratt
Genre Business & Economics
Publisher by Routledge
File Read 148
ISBN-10 9780429951558
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